04 December 2025: London – GBST, a leading global provider of wealth management and advice solutions for the financial services industry, has implemented its Composer SaaS platform to support Aviva in its individual annuities business transformation programme.
Individual annuities have seen a resurgence in sales over the last few years and are reinstating their position as an important aspect of retirement planning as more customers take advantage of higher rates and seek to reduce risk from drawdown in later life.
The strategic partnership between Aviva and GBST has enabled the rapid deployment of the Composer platform, delivering a robust and future-ready operating model to support both existing annuity customers and new product innovation. The first phase of the rollout has already seen the launch of a guaranteed fixed term income plan, with further developments underway to introduce additional innovative annuity products and migrate existing customers to the new platform.
Claire Reed, Director of Individual Annuities at Aviva, said: “We’re delighted to partner with GBST, as part of our ongoing commitment to driving forward our annuity business. The Composer platform gives us the flexibility and security to accelerate our transformation and enhance the experience we deliver for our customers and their advisers. This collaboration marks an exciting step forward in delivering innovative retirement solutions that meet the ever-evolving needs of retirees, today and in the future.”
David Simpson, Head of EMEA at GBST, said: “We look forward to working closely with Aviva to evolve and continually enhance its individual annuities business by delivering a robust and flexible solution through our Composer SaaS platform that aligns with Aviva’s strategic goals. With our leading technology and proven track record of successfully completing carefully managed implementations – on time, on budget, and with minimal disruption for customers – we are an ideal partner for Aviva. Together, we can combine innovation with operational excellence to set a new standard for the annuities market.”
Rob DeDominicis, CEO of GBST, adds: “This agreement further demonstrates GBST’s commitment to forming strategic, long-term partnerships that deliver tangible value for our clients. Our modern, secure wealth administration solutions offer financial services organisations a cost-effective, fast and scalable means to transform their user experience and accelerate the process of bringing new products and features to market. Through the strength of our Composer platform, we will help Aviva deliver an operating model that focuses on automation and straight through processing to speed up onboarding, scale the payment processing capability whilst reducing friction to maximise operational efficiency. ”
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