Digital customer experience

Enhance how you connect with your customers online

Our digital experts design, develop and implement technology solutions to help financial services brands enhance online customer experience, improve engagement and drive acquisition.

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Digital strategy and customer experience (CX) design

Digital strategy, design and solutions built with financial services knowledge and customer experience expertise

Powerful financial calculators for online engagement

Off the shelf or custom Equate financial calculators, scenario modellers and 'what if' tools help you deliver stand out digital customer experiences

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GBST delivers online calculators with configurable content management solution for Hejaz Financial Services

Hejaz Financial Services, provider of Islamic financial products and services, has selected GBST to provide a suite of nine online calculators, powered by GBST’s Equate technology, and underpinned by Equate’s Content Management Solution (CMS).

Fuelled by the pandemic, there’s a new generation of wealth management digital embracers

With more people embracing the digital era and accessing information when and where they want, it’s more vital than ever that wealth management organisations ensure their technology meets or exceeds customer expectations.  

GBST strengthens its Executive Team with two new appointments

GBST has made two new Australian-based appointments to its Executive Team with Stacey Kelly joining as Chief Financial Officer (CFO), and the internal promotion of Marie Maky as its first ever Chief People Officer (CPO).

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Our blog

Five ways to simplify the digital onboarding banking experience for young adults

In financial services, it's a designer's role to structure and translate complex processes that shape a user’s experience and interaction. Here are some design principals to improve the sign up and onboarding experience for banking and lending institutions.

A premortem should be one of your top 5 tips for a successful FinTech implementation

Orla Fourie sets out her top tips for ensuring success with fintech implementations, based on over 20 years of industry experience in client delivery and implementations.

Investing in user experience design adds value for financial services organisations – here’s 4 reasons why

What underpins a great customer experience online is when a user achieves their aim in the most effective way possible. User Experience (UX) design helps you do exactly this.
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