Digital customer experience

Enhance how you connect with your customers online

Our digital experts design, develop and implement technology solutions to help financial services brands enhance online customer experience, improve engagement and drive acquisition.

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Digital strategy and customer experience (CX) design

Digital strategy, design and solutions built with financial services knowledge and customer experience expertise

Powerful financial calculators for online engagement

Off the shelf or custom Equate financial calculators, scenario modellers and 'what if' tools help you deliver stand out digital customer experiences

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Latest news

GBST wins two IBS Intelligence NeoChallenger Bank Awards

GBST has been selected as the 2022 winners for the IBSI NeoChallenger Bank Awards in two categories, “Islamic Finance” and “Regional Winner - Australia”, for its online calculators and CMS solution developed for Hejaz Financial Services.

GBST expands its Equate interactive tools and calculators to the UK market

GBST has expanded its offering for interactive tools and calculators into the UK market, following its successful entry into both Canada and the US last year.

GBST delivers online calculators with configurable content management solution for Hejaz Financial Services

Hejaz Financial Services, provider of Islamic financial products and services, has selected GBST to provide a suite of nine online calculators, powered by GBST’s Equate technology, and underpinned by Equate’s Content Management Solution (CMS).
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Our blog

Video: Why innovative GEL (Global Experience Language) is a game changer for UX design

Hear about our innovative in-house design system GEL (Global Experience Language), why it’s a game changer when it comes to improving consistency and enabling the reuse of design elements, and the benefits for our clients, including a reduction in total cost of ownership.

People Spotlight: GBST's Head of Digital helps combat financial illiteracy

People Spotlight: Introducing Brianna Dobing - GBST's appointed sponsor for Diversity & Inclusion. As the Head of Digital, she also manages our Digital business operations and an incredible team of experts. Empowering people to understand and manage their finances is an important part of why Bri works at GBST. 

Five ways to simplify the digital onboarding banking experience for young adults

In financial services, it's a designer's role to structure and translate complex processes that shape a user’s experience and interaction. Here are some design principals to improve the sign up and onboarding experience for banking and lending institutions.
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