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GBST appoints Darren Bayley as Head of Business Development for EMEA

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Published: 03/07/2017

GBST, which provides wealth administration software through its GBST Composer® platform, has appointed Darren Bayley as Head of Business Development for Europe, Middle East and Africa.

Darren will lead GBST’s business development activities across these regions, reporting to David Simpson, Head of EMEA. He joins from SEI Investments where he was UK Business Development Director (Wealth Platform) with responsibility for SEI’s business development activities across retail banks, major advisory firms, asset managers and D2C Investment platforms to effectively position the SEI Wealth Platform and outsourcing services. He has spent nearly twenty years in financial services and technology, including roles at Standard Life, Focus Solutions Group Plc, Marlborough Stirling Group and Synaptic Systems.

David Simpson commented on the appointment: “Darren brings a wealth of experience to GBST and his deep market knowledge will be invaluable as we extend our customer base across financial services. This is an exciting time for GBST, we have recently refreshed our user interface, making our products more modular and adding an enhanced integration layer that is easy adapt to improve speed to market and reduce costs for our clients. We are also working with companies to improve their digital experience, providing multi-channel functionality so that customers have a seamless experience across devices.”

Darren added: “With its proven expertise in the financial services market, GBST is helping clients launch new, innovative products and evolve their customer proposition, while migrating their back books to ensure clients can access the new flexibility of the Pensions Freedom changes. GBST is very well placed to take advantage of this trend based on first-hand recent client experiences and their delivery pedigree.”

Contact: David Simpson, Head of EMEA and Darren Bayley, Head of Business Development EMEA are quoted in this press release. For further questions, please email

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